The importance of connecting with Facebook users 💙

It is importance to address to all type of Facebook users. Company need to understand the use of Facebook and the type on user on Facebook in order to best utilise the use of Facebook as a platform to improve and promote their brand.

By understanding the user, you are able to come up with the appreciate content to attract users, retain customers and build and maintain a relationship with the customers.

Firstly, you need to not only post funny / interesting posts, you are supposed to also engage a conversation with the users, such as replying comment s to the users.  By replying to users, you are creating a connection with the users, and this will make the users feel valued. By doing so, you are creating value for customers, building a bond that will lead to be the most effectively way to build loyalty.

Secondly, you need to understand the different type of users that are on social media, understanding the Psychographics, values affinities and motivations. These will help you to create content that not only speak to the users, but also speak to their attitudes, lifestyle and priorities.  Once you’ve determined how you’re going to gather, track, and manage these data, you will be able to start improving your audience targeting and hence resulting in better social media marketing.

Lastly, it’s important to engage reactively with your audience and at the same post regularly is very important for building brand awareness. By doing so, you are reminding your user about your products and services monthly or even weekly and daily. You are also encourage to expand your reach to other platform such as Instagram and YouTube. It’s important for marketers to keep up with the latest trends and jump onto the trends and leverage on it. Hence, post on your social media to attract more traffic and engagement.

Stay True, Be Resilient.