marketing – YONGHUIJING

Searching engine optimizing seo browsing concept Free Photo

SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

What is Quality of traffic? You are suppose to attract user who are generically interested in your products and not user who was directly from a non relevant pages or sites over. Such as if you are selling make up products, you wont user who are look for medicine to be coming to your site because Google them them you sell different type of medicine, which in fact you don’t.

What is Quantity of traffic? Of course having more traffic is definitely better. Having the right people clicking through those search engine results pages will generate the right people traffic.

What is Organic results? Since you did paid SERPs. Organic results are consumer that come to your page because they know about your brand and products. These are traffic that you did not pay for.

How SEO work?

Here’s how it works: Google (or any search engine you’re using) has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query. (What is SEO?, 2020)

Normal 0 false false false EN-SG ZH-CN X-NONE

Benefits of SEO

User Friendly Website

SEO is able to help business owners create a user-friendlier website. SEO
not only optimising for search engine, in today SEO is also about improving
user experiences.

By having a clean and well-structed website, it is more user friendly, and
visitor will stay longer which help in increasing page views and decreasing
bounce rate. On-page
SEO, if done properly, makes your users happy, which makes search engines
happy too as they love to serve high quality information to their users.

Bringing in more customers

SEO also help in bring in more customers to your website. It helps to divert
customer to your website and also bringing in customers who are actively
seeking to find your related products or services.

Building Brand Awareness

By having higher ranking on SERPs, it helps to build brand awareness for
your company. For example, when your company site appears on the first page of
the search on Google/Yahoo/Bing, potential customers are more likely to click
on your site and will trust your brand more due to your strong web presence.

Actually, there are uncountable benefits of SEO. Share with your take
on SEO in the comments below!

Continue reading →

Get an insight on how ideas spread, whether is it though message, network or people?

Let talk about attention. Your aim is to find a way or solution to cut through the clutter you see on social media, and stand out from it, but at the same time, provide insightful content that will provokes interests that will make them want to click into it and share it on their own social platform and friends.

For example, you can try grabbing people attention by doing viral video or even unique and louder ads that will make users curious about what ads is it and this will capture their attention. Be up to date with the trends and news, and grab whole of the right timing and leverage on the news and come up with content that is relatable to the audience, to catch their humor as well.

Secondly, you need to understand the importance of sharing information that will provide value to the audience. Giving them a reason to share it and interact with you or even dropping a comment in the comment session. You need to provide the audience with the reason why they should do it, that is the motivation that is require in every post on social media.

For example, you are supposing to add in personal touch, and use simple language, such as bored, haha, free, social media and others, that is more relatable for them to feel to repost your posts.

Lastly, the number of people you are connected is very important, hence you need to find ways to increase your exposure. Hence to increase your reach to wider and boarder target, and with the help of Word-of-Mouth. Without your knowing, you are able to reach even more audience. Constantly update your social networks and email lists by trying to connect with users more.

At the end of the day, you need to know that every single part plays a role in helping ideas to spread wider on social media. If you are able to add in each point, you will be able to find your post getting viral.

In other words, you need to look at the right places for your conversations. In order to give your content and posts the virality that it needs you need to go out and find the conversations you wish to join, then start posting meaningful content.

Do share with me in the comments below on making it viral as well!

References:
https://www.socialmediaexaminer.com/how-ideas-spread-with-social-media/
https://adespresso.com/blog/call-to-action-examples
https://www.clickz.com/jonah-bergers-6-stepps-for-success-applied-to-email-marketing/35957/

How Ideas Spread With Social Media

Tag: marketing

The Basics of Search Engine Optimization (SEO)