The Basics of Search Engine Optimization (SEO)

SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

What is Quality of traffic? You are suppose to attract user who are generically interested in your products and not user who was directly from a non relevant pages or sites over. Such as if you are selling make up products, you wont user who are look for medicine to be coming to your site because Google them them you sell different type of medicine, which in fact you don’t.

What is Quantity of traffic? Of course having more traffic is definitely better. Having the right people clicking through those search engine results pages will generate the right people traffic.

What is Organic results? Since you did paid SERPs. Organic results are consumer that come to your page because they know about your brand and products. These are traffic that you did not pay for.

How SEO work?

Here’s how it works: Google (or any search engine you’re using) has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query. (What is SEO?, 2020)

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Benefits of SEO

User Friendly Website

SEO is able to help business owners create a user-friendlier website. SEO
not only optimising for search engine, in today SEO is also about improving
user experiences.

By having a clean and well-structed website, it is more user friendly, and
visitor will stay longer which help in increasing page views and decreasing
bounce rate. On-page
SEO, if done properly, makes your users happy, which makes search engines
happy too as they love to serve high quality information to their users.

Bringing in more customers

SEO also help in bring in more customers to your website. It helps to divert
customer to your website and also bringing in customers who are actively
seeking to find your related products or services.

Building Brand Awareness

By having higher ranking on SERPs, it helps to build brand awareness for
your company. For example, when your company site appears on the first page of
the search on Google/Yahoo/Bing, potential customers are more likely to click
on your site and will trust your brand more due to your strong web presence.

Actually, there are uncountable benefits of SEO. Share with your take
on SEO in the comments below!

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References:
https://moz.com/learn/seo/what-is-seo
https://moz.com/beginners-guide-to-seo
https://www.improvemysearchranking.com/5-key-benefits-seo-small-businesses/

5 KEY Benefits of SEO for Small Businesses